EARLY DAYS

Ever since its early days, the Philadelphia Fire Department has been an emblem of endurance. The book titled “Early Days” documents the PFD’s rich history as the first volunteer firefighter brigade in the United States. A custom typeface was developed for the book, inspired by type on original Philadelphia fire badges and hats. Special attention was given to designing a distinctive set of numbers, crucial for firefighters who rely on them to identify firetruck companies and document important dates. The editorial design system contrasts the unpredictability and chaos of battling fires, with the silence of sacrifice for those who protect us.

*Mockups were created with AI Adobe Firefly

A portion of the book uses horizontal split page binding to create a unique combination of complimentary compositions.