DAVID FETHERSTON
SELECTED WORK
ABOUT

CBGB

Type Design, Brand IdentityAn edgy custom typeface and identity for the music venue that gave birth to punk rock.

EARLY DAYS

Type Design, EditorialA book and custom typeface pays homage to the endurement and sacrifice of Philadephia’s firefighters.

POETRY IN MOTION

Video Sequences, MotionThree original poems leap off the page with experimental imagery, motion, and sounds.

THE WAGNER

Brand IdentityCollaged illustrations mimic the mysteriousness of life-like taxidermy for this Victorian institution’s new identity.

COMPANION COCKTAILS

Package, Brand Identity Life’s always better with a companion, especially when that companion comes as a cold canned cocktail.

      








                          
         



1. 


EARLY DAYS

Ever since its early days, the Philadelphia Fire Department has been an emblem of endurance. The book titled “Early Days” documents the PFD’s rich history as the first volunteer firefighter brigade in the United States. A custom typeface was developed for the book, inspired by type on original Philadelphia fire badges and hats. Special attention was given to designing a distinctive set of numbers, crucial for firefighters who rely on them to identify firetruck companies and document important dates. The editorial design system contrasts the unpredictability and chaos of battling fires, with the silence of sacrifice for those who protect us.

A portion of the book uses horizontal split page binding to create a unique set of complimentary compositions.